Behelm
Behelm
Behelm Consulting
- Challenge
- Strategy
- Design
- Production
- Result
- Role
- Brand Identity Design
- Category
- Brand Identity & Logo System
- Tools
- Illustrator, InDesign
- Outcomes
- A logo system delivered as a working toolkit — construction, colour, scale and application rules in one presentation the client can hand to any supplier.
The Brief
Behelm Consulting provides discreet, intelligence-led protection for executives, VIPs and organisations that need high-trust advisory. The identity had to carry authority without theatre: a BH monogram held in a shield silhouette — referencing the maritime helm and old seal traditions — drawn calm, precise and discreet. Navy and paper carry every surface; gold appears once, as a single point at the crown of the mark, never as fill.
The System
The mark is constructed on a 16-unit grid — spine width, shield rise and watch line are fixed relationships, so it reproduces identically at any size. The system specifies scale behaviour down to a 24px favicon (the gold accent drops below 80px), reverse lockups for navy and paper grounds, and a stationery and digital-avatar set. Usage rules were written to survive contact with real work: approved colourways, minimum sizes and misuse cases are all documented.
Building an identity or packaging system that has to hold up in use?
Start a conversation