Ninety9Cents, Cape Town
Checkers Retail Campaigns
Role: Art Director
Checkers Retail Campaigns
Ninety9Cents, Cape Town
- Challenge
- Strategy
- Design
- Production
- Result
- Role
- Art Director
- Category
- Retail Marketing & Campaign Design
- Tools
- InDesign, Illustrator, Photoshop, Production systems
- Outcomes
- Workflow improvements cut production errors and improved speed-to-market across high-frequency campaigns, with the client services team supported on delivery and communication.
The Brief
Art direction for Checkers' large-scale retail marketing — one of South Africa's biggest and fastest-moving retail accounts. The work ran from concept through to pre-press across print, digital and in-store, and called for creative judgement and production discipline under tight, repeating deadlines.
Workflow & Scale
Production systems handled the repetitive, high-frequency work so the team could hold quality at pace, reducing errors and shortening turnaround. The role also sat between design and production as the point of creative continuity — keeping campaigns coherent from brief to press.
Month End May Leaflet
New Years Xtra
Foods XXL
Baking Essentials
Gillette Old Spice
McCain Meal Time
President Cheese
Rolling out campaign work at volume?
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