Chapel Lane Media

Playboy South Africa

Role: Art Director

Chapel Lane Media

Challenge
Strategy
Design
Production
Result

Role: Art Director
Category: Editorial Direction & Publication Design
Tools: InDesign, Photoshop, Illustrator
Outcomes: Consistent editorial direction across multiple issues, strengthening the title in the South African market while staying aligned with global Playboy standards.

The Brief

Art direction for Playboy South Africa, leading the visual and editorial direction of one of the country's most recognised lifestyle magazines. The work balanced an established global brand identity with a distinctly South African editorial voice — layouts that were sophisticated, engaging and commercially effective.

Process

Each issue worked closely with the editorial team to align visual storytelling with the writing. Layout systems covered long-form features, photo essays and advertiser integrations, with every page held to global brand standards while staying locally relevant. Commercial concept development supported advertiser features.